About Becky Vazquez

My Journey So Far

"Once Upon a Time..."

We’ve all heard these words before.  The iconic opening to countless fairy tales. They immediately draw us in and set the stage for the adventure to come. 

From the caveman days to the present, no matter how much technology has evolved and politics and nature have shaped the world, the one thing that has never changed is our deep desire for human connection through story.

Stories pass down precious knowledge from one generation to the next. They instill in us cultural beliefs and values.

But more than that, stories affirm who we are, and that our lives have meaning. They lend perspective and demonstrate that we are most certainly not alone.

Story has been a driving force for me throughout my life.

"We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us."

– Joseph Campbell

It started in elementary school, when I would participate in storytelling festivals in my community. I’d memorize a story, and then act it out in front of a room of my peers.

I enjoyed putting my own twist on the characters' voices and mannerisms. I especially loved being able to capture a room's attention.

In high school I started to dive deep into film. During the summer I watched 3 films every day, using the Netflix and Blockbuster mailer DVD program. I couldn’t wait for the next film to arrive in my mailbox.

Then in college, I majored in Cinema Studies and dove deep into various genres and styles of film. I learned how master directors, screenwriters, and actors all come together to develop a theme and bring it to life on screen. How they deliver their message using color, types of shots, pacing, dialogue, and silence.

After film school I got my Masters in Marketing and moved to Austin, TX. I was working for a great film organization as a grant writer. Not making films or working with filmmakers, but supporting them and the organization in my own way. I would’ve preferred to be working directly with artists, but I was happy to just be supporting the mission.

And then one day, everything changed.
I was laid off.

I now had NO INCOME, no savings, and needed to figure out what to do next. FAST.

But surprisingly, I was calm. I was relieved.

Why? Because I realized that this was my opportunity to create a life that felt much more aligned with my passions and interests. At that time, I decided to create my own marketing business.


"The cave you fear to enter holds the treasure you seek."

– Joseph Campbell

So I DIY’d my website and logo, cold pitched ideal clients, worked with a wonderful business coach, and slowly started to grow my business. I was working hard and putting out great work, but the one thing I surprisingly wasn’t doing, was marketing myself online.

I know what you’re thinking. A marketing strategist who wasn’t marketing herself online. There was obviously a big problem here. 

When I began to explore why, I realized that it was because I wasn’t doing what I was truly passionate about. I enjoyed marketing, but what I really LOVED was storytelling.

I combined the two for a while, but it became clear to me that what I really wanted to do was take my love for story and use it as a tool to transform people's lives in a deeper way than I ever could as a marketing strategist.

This connection was what I had been missing as a grant writer and as a marketer.

Stories, archetypes, and depth psychology all help us unveil the unconscious self so we can unite it with the conscious mind and live a more integrated life. With that, we find more serenity and fulfillment.  

So I began reading everything I could on the use of mythology in personal transformation.  I dove head first into Jungian depth psychology. I would now be able to go on a journey with people and help them figure out what kind of life they really wanted to create for themselves, just as I had done. 

I emerged feeling so much better about my business and the direction of my life. It was like I had been on this path all along without even realizing, and when I finally did it was like everything clicked.

"Follow your bliss and the universe will open doors for you where there were only walls."

– Joseph Campbell

This is what I want for you too. I want you to live a life that ignites your soul. That feels so aligned and embodied with you that it fills you with joy and endless possibilities.

If you’ve been looking for permission to craft the life that matches your heart's vision, consider this a bright flashing neon sign telling you to GO FOR IT.

It’s time to embrace the unknown journey ahead and the adventure that awaits.

You owe it to yourself to live up to your fullest potential, and I'd be honored to help guide you on your quest.


Through the power of myth, I’ll provide you the tools to create a life that feels aligned and inspired.