About Becky Vazquez
My Journey to Multi-Passionate Entrepreneurship
"Once Upon a Time..."
We’ve all heard these words before. The iconic opening to countless fairy tales. They immediately draw us in and set the stage for the adventure to come.
From the caveman days to the present, no matter how much technology has evolved and politics and nature have shaped the world, the one thing that has never changed is our deep desire for human connection through story.
Stories pass down precious knowledge from one generation to the next. They instill in us cultural beliefs and values.
But more than that, stories affirm who we are, and that our lives have meaning. They lend perspective and demonstrate that we are most certainly not alone.
Story has been a driving force for me throughout my life.
"We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us."
– Joseph Campbell
It started in elementary school, when I would participate in storytelling festivals in my community. I’d memorize a story, and then act it out in front of a room of my peers.
I enjoyed putting my own twist on the characters' voices and mannerisms. I especially loved being able to capture a room's attention.
In high school I started to dive deep into film. During the summer I watched 3 films every day, using the Netflix and Blockbuster mailer DVD program. I couldn’t wait for the next film to arrive in my mailbox.
Then in college, I majored in Cinema Studies and dove deep into various genres and styles of film. I learned how master directors, screenwriters, and actors all come together to develop a theme and bring it to life on screen. How they deliver their message using color, types of shots, pacing, dialogue, and silence.
After film school I got my Masters in Marketing, and then moved to Austin to work in the film industry. I was working for a great organization as a grant writer. Not making films or working with filmmakers, but supporting them and the organization in my own way. I would’ve preferred to be working directly with artists, but I was happy to just be supporting the mission.
And then one day, everything changed.
I was laid off.
I now had NO INCOME, no savings, and needed to figure out what to do next. FAST.
But surprisingly, I was calm. I was relieved.
Why? Because I realized that this was my opportunity to serve creators in a much more meaningful way.
"The cave you fear to enter holds the treasure you seek."
– Joseph Campbell
So I DIY’d my website and logo, cold pitched ideal clients, worked with a wonderful business coach, and slowly started to grow my business. I was working hard and putting out great work, but the one thing I surprisingly wasn’t doing, was marketing myself online.
I know what you’re thinking. A marketing strategist who wasn’t marketing herself online. There was obviously a big problem here.
When I began to explore why, I realized that it was because I was suppressing my multi-passionate nature.
My love for stories, the spiritual realm, and marketing were all pulling at me, and I felt a deep desire to integrate them all together into one business.
But this turned out to be more difficult than I had originally thought.
You see, the prevailing advice out there in the online marketing world is that you *MUST* niche down. You can only have *ONE* ideal client.
This works well for many entrepreneurs. But when you have a deep fire in your heart for more than one passion, restricting yourself like this creates a massive dissonance within you, so much so that it inhibits your ability to not only grow your business, but feel content and in flow while you’re doing it.
I was faced with a big question:
How could I share all that I do with the world, without looking scattered, flaky, or confused? The answer, it turns out, was staring me right in the face.
I could tell them a story.
Story can be used to build a deeper connection with an audience – one that is built on openness and trust. This trust is what turns followers into fans, and an audience into a client base.
So I put my B.A. in Film and M.S. in Marketing to work, and I began to revisit the way I approached my work.
I started using archetypes instead of avatars, and stories instead of statements.
Immediately, I felt so much better about how I was presenting myself online. I felt like doors were opening for me, instead of shutting one by one... and new opportunities started presenting themselves as though right on queue.
"Follow your bliss and the universe will open doors for you where there were only walls."
– Joseph Campbell
This is why I work with multi-passionate entrepreneurs like yourself. I love helping guide others as they make their ways across the turbulent seas of entrepreneurship by supporting their dreams with clear marketing strategy and management.
If you’ve been looking for permission to craft the business that actually matches your creative vision, consider this a bright flashing neon sign telling you to GO FOR IT.
It’s time to start building that audience that will be inspired by your work – and support you in return.
It’s time to stop hiding the beautiful creative side of yours that you told yourself had to be silenced in order to be seen as a “professional business person.”
ARE YOU READY TO WRITE YOUR NEW STORY?
It’s time to craft a online presence that truly embodies you.