About Becky Vazquez

My Journey So Far...

"Once Upon a Time..."

We’ve all heard these words before.  The iconic opening to countless fairy tales. They immediately draw us in and set the stage for the adventure to come. 

From the caveman days to the present, no matter how much technology has evolved and politics and nature have shaped the world, the one thing that has never changed is our deep desire for human connection through story.

Stories pass down precious knowledge from one generation to the next. They instill in us cultural beliefs and values.

But more than that, stories affirm who we are, and that our lives have meaning. They lend perspective and demonstrate that we are most certainly not alone.

Story has been a driving force for me throughout my life.

"We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us."

– Joseph Campbell

becky sunshine

It started in elementary school, when I would participate in storytelling festivals in my community. I’d memorize a story, and then act it out in front of a room of my peers.

I enjoyed putting my own twist on the characters' voices and mannerisms. I especially loved being able to capture a room's attention.

In high school I started to dive deep into film. During the summer I watched 3 films every day, using the Netflix and Blockbuster mailer DVD program. I couldn’t wait for the next film to arrive in my mailbox.

Then in college, I majored in Cinema Studies and dove deep into various genres and styles of film. I learned how master directors, screenwriters, and actors all come together to develop a theme and bring it to life on screen. How they deliver their message using color, types of shots, pacing, dialogue, and silence.

After film school I went to grad school and completed my masters in Marketing. I loved that it allowed me to combine creativity with strategy. I interned at several arts and cultural nonprofits and was able to use my marketing know-how to help them navigate social media and reach out to those they serve in the community.

 In 2015 I moved to Austin, TX. I began working for a great film organization as a grant writer. My job was writing applications and putting together comprehensive reports so the organization could receive grant money to carry out our mission and serve the Austin filmmaking community.

And then one day, everything changed.
I was laid off.

I now had NO INCOME, no savings, and needed to figure out what to do next. FAST.

But surprisingly, I was calm. I was relieved.

Up until that point I had only been working in “creator-adjacent” roles. This was my opportunity to really pursue my passion for storytelling.

 I wanted to study mythology and create digital folklore projects and travel the world hearing people’s stories, but I didn’t know where to start and needed to come up with a plan – and some income – fast. 

 

"The cave you fear to enter holds the treasure you seek."

– Joseph Campbell

Feeling overwhelmed and not really knowing how to turn mythology into a business offering, I opted to take a more defined path. I used my experience and educational background in marketing and launched a personal brand storytelling business. It was still storytelling – just done in a more strategic way.  

I enjoyed some moderate success in the beginning, offering social media management and email marketing. Then two of my larger client agreements ended and I was back at square one. At this point, I wasn’t even marketing my services anymore. I knew that something was wrong.

It didn’t take long for me to realize that the problem was I was ignoring my true passion. I was back in that “creator-adjacent” role again – doing a version of storytelling but not the version that I felt called to. Somehow I needed to figure out a path that felt right for me.

So I started shifting gears, but then the fears started chiming in. I kept comparing myself to everyone else around me who were making strides in their business. And here I was, floundering. Why couldn’t I just get it together?

And then it hit me. The reason why I was stuck was because I was AVOIDING doing the internal work I needed to do to transform into the person I wanted to become. I needed to shift my mindset and face my fears head on, or else I would never achieve what I so desperately wanted. I realized that, Just like my favorite protagonists from the great myths, I was on my own Hero’s Journey. 

It was time to make a change. I hired a mentor and began working on my mindset. I started looking at the stories I was telling myself. That was when I realized that my fear of failure was holding me back.

My whole life I had excelled in school and was always a bit of a perfectionist, so the shifts I had to make – creating my own path and trusting myself – were some of the hardest.

 

"Follow your bliss and the universe will open doors for you where there were only walls."

– Joseph Campbell

Once I learned the tools I needed to change the way I thought, I began taking the action necessary to reframe my business. I started reading mythology again as well as Joseph Campbell and Carl Jung. I began to understand how truly powerful these epic stories can be, all because they are birthed from our collective unconscious. It became clear to me that the best way for me to share my love for story and it’s transformative capabilities was to create a school where others feeling stuck and lost like I was could find the perspective, tools, and inspiration needed to live their best and most fulfilling lives.

Now I help others like myself share their gifts with the world through my mythology-infused programs. By combining my skills and past experiences with my passion for story, I am able to bring strategy, creativity, mindfulness, and mythic wisdom to everything I create.

If you’ve been looking for permission to craft the life that matches your heart's vision, consider this a bright flashing neon sign telling you to GO FOR IT.

It’s time to embrace the unknown journey ahead and the adventure that awaits.

You owe it to yourself to live up to your fullest potential, and I'd be honored to help guide you on your quest.

ARE YOU READY TO WRITE YOUR NEW STORY?

Through the power of myth, I’ll provide you the tools to create a life that feels aligned and inspired.