About Becky Vazquez

My Journey So Far

"Once Upon a Time..."

We’ve all heard these words before.  The iconic opening to countless fairy tales. They immediately draw us in and set the stage for the adventure to come. 

From the caveman days to the present, no matter how much technology has evolved and politics and nature have shaped the world, the one thing that has never changed is our deep desire for human connection through story.

Stories pass down precious knowledge from one generation to the next. They instill in us cultural beliefs and values.

But more than that, stories affirm who we are, and that our lives have meaning. They lend perspective and demonstrate that we are most certainly not alone.

Story has been a driving force for me throughout my life.

"We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us."

– Joseph Campbell

It started in elementary school, when I would participate in storytelling festivals in my community. I’d memorize a story, and then act it out in front of a room of my peers.

I enjoyed putting my own twist on the characters' voices and mannerisms. I especially loved being able to capture a room's attention.

In high school I started to dive deep into film. During the summer I watched 3 films every day, using the Netflix and Blockbuster mailer DVD program. I couldn’t wait for the next film to arrive in my mailbox.

Then in college, I majored in Cinema Studies and dove deep into various genres and styles of film. I learned how master directors, screenwriters, and actors all come together to develop a theme and bring it to life on screen. How they deliver their message using color, types of shots, pacing, dialogue, and silence.

After film school I got my Masters in Marketing and moved to Austin, TX. I was working for a great film organization as a grant writer. Not making films or working with filmmakers, but supporting them and the organization in my own way. I would’ve preferred to be working directly with artists, but I was happy to just be supporting the mission.

And then one day, everything changed.
I was laid off.

I now had NO INCOME, no savings, and needed to figure out what to do next. FAST.

But surprisingly, I was calm. I was relieved.

Why? Because I realized that this was my opportunity to create a life that felt much more aligned with my passions and interests. I decided to launch a freelance marketing business, because I love how it combines storytelling with strategy.


"The cave you fear to enter holds the treasure you seek."

– Joseph Campbell

So I DIY’d my website and logo, cold pitched ideal clients, worked with a wonderful business coach, and slowly started to grow my business. I was working hard and had some big-time online coaches as clients, but the one thing I surprisingly wasn’t doing, was marketing myself online.

I know what you’re thinking. A marketing strategist who wasn’t marketing herself online. There was obviously a big problem here. 

So I took some time to explore why I wasn’t trying to grow my business. What I found was that what my heart really wanted was to not work for coaches, but to be a coach myself. But not just a coach, a mythology-inspired mentor who combined her love for stories with personal transformation. 

But this was easier said than done. You see, I thought I was ready to make the change, but the self-doubt, fear, and anxiety that I thought I had kicked in the pants years before were now ever-present once again, sabotaging my dreams. I knew if I was going to help others, I needed to learn the tools to help me transform my thinking.

So I began meditating, journaling, reading Carl Jung, and meeting with other women looking to change their lives. It was a challenge for me to surrender my need to plan and control everything, and instead listen to what my soul wanted. I stopped focusing on what I “should” be doing, and started focusing on what felt good. This changed everything for me. 

When I learned to finally unite my conscious mind (ego) with my unconscious mind (soul), I was able to become the best and most integrated version of myself.

As a result, I was able to answer my soul’s calling and be the mentor I always wanted to be.

"Follow your bliss and the universe will open doors for you where there were only walls."

– Joseph Campbell

This is what I want for you too. I want you to live a life that ignites your soul. That feels so aligned and embodied with you that it fills you with joy and endless possibilities.

If you’ve been looking for permission to craft the life that matches your heart's vision, consider this a bright flashing neon sign telling you to GO FOR IT.

It’s time to embrace the unknown journey ahead and the adventure that awaits.

You owe it to yourself to live up to your fullest potential, and I'd be honored to help guide you on your quest.


Through the power of myth, I’ll provide you the tools to create a life that feels aligned and inspired.